Review of Ken Grossman Beyond the Pale, The Story of Sierra Nevada Brewing Company

Ken Grossman Beyond the Pale, The Story of Sierra Nevada Brewing Company Beyond the Pale

The Story of Sierra Nevada Brewing Company

Ken Grossman

Ken Grossman and Paul Camusi, two home brewers, founded Sierra Nevada Brewing Company in 1980. Today the brewery is the 2nd largest craft brewery in the US and the 7th largest overall based on sales. The brewery is also noted for its environmental record, winning EPA’s green business of the year in 2010. Grossman starts with his early life and describes the growth of traits such as perpetual tinkering, creativity, loyalty and independence, which would eventually serve him well as a brewer and businessman. You have to admire Grossman’s self-taught ability to design and build five brewhouses and how he identifies the skills he will need to accomplish the task, his passion to go out and learn them, and his courage to turn around and apply these skills. While this is a book about the rise of one of America’s leading craft breweries, it is as much a story about raw entrepreneurial spirit and the passion to surmount all obstacles. It is told from Grossman’s point of view and those on the other side of the various conflicts and growth pains the company endured during its rise to prominence might well dispute his viewpoint. Regardless, it is a fascinating story and well told, written both for those with an overall interest in business and readers interested in Sierra Nevada and the history of craft brewing. If you are looking for beer recipes and brewing advice this is probably not the book for you. If you are looking for a fascinating read on the history of the business of craft brewing, buy this book.

Buy Beyond the Pale from Amazon.com

Reviews of Books on the Beer Industry Page > 1, 2, 3

 

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