Appetite for Change:
How the Counterculture Took On the Food Industry
Warren J. Belasco
University of Maryland professor emeritus of American Studies, Warren Belasco, pioneered the study of food as an academic discipline. In Appetite for Change, Belasco looks at the evolution of the 1960’s counterculture and it lasting impacts through the lens of food. Social and cultural conflicts stimulated new paths in food – new diets such as macro-biotics and new methods of production such as natural and organic. He also charts how establishment forces did battle with these trends and how they attempted to co-opt them. It is an interesting and well written book suitable for the general reader interested in either food or the counterculture. This book is also interesting to fans of craft beer because many of the same forces Belasco discusses came into play with the emergence of craft beer.
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