A Grand Family Saga of Business, Politics, and Beer
Dan Baum writes non-fiction. He has written at least six books covering such topics as a portrait of New Orleans between Hurricane Betsy (1960s) and Hurricane Katrina, a portrait of gun fanatics, American gun culture, and the war on drugs. In Citizen Coors: A Grand Family Saga of Business, Politics, and Beer Baum traces the rise and stagnation of the Coors Company from its birth following Adolph Coors stowaway journey from his native Prussia to the US to 2000 when the Coors Corporation stood near the pinnacle of American Politics and the beer industry. He does a good job developing the character of the Coors men as hardnosed conservative business leaders and leaders of conservative political causes. It is a fascinating story that includes generations of tragedy, internal family conflict, business conflicts and social and political engagement. Baum ably develops personalties and and their motivations against a well developed backdrop of the social and political forces shaping events. The book is as engaging as any novel or soap opera while conveying fascinating historical business and beer industry information. This is a must read for those interested in learning about beer and business and a good choice for those who want to learn the interesting and tragic story of an important American brewing family.